Will B2B SaaS survive ?

B2B SaaS thrived when the Buy vs build decision heavily tilted towards buying, as building was extremely expensive and simple subscriptions provided a way to get on board without shelling out a fortune, it also allowed companies portability and an option to exit if better tools were available.

Contrasting it with enterprise products with long onboarding cycle and costs running into hundreds of thousands subscription based products were a no brainer, particularly for the small and medium enterprises. They were not catering to the localised nuances or custom requirements but most companies were fine modifying their own processes to suit that.

However at a time when product development time has crunched and even smaller teams can come up with highly nuanced products there may be a tendency to build from scratch, keeping the company’s needs paramount, many visionaries like dharmesh shah have stated that the companies already have their area of focus and may not meddle with building an accounting system for instance if another product still serves them well.

But there may be a scenario where building internally just may give better control, the services needs will increase going forward , it remains to be seen how that impacts B2B SaaS.